Hi! My name is Haobin.
I am an Art Director and multidisciplinary designer with over 9 years of experience spanning digital media, editorial publishing, and tech-driven brands in fashion, beauty, wellness, and fitness.
I have partnered with leading content publishers, innovative startups, and global clients to develop brand identities, marketing campaigns, and product experiences. My work ranges from art direction for photoshoots and live events to designing assets across social media, editorial platforms, web, and CRM channels.
Throughout my career, I’ve led creative projects of all sizes—from concept through execution—crafting design solutions that not only engage audiences but also drive measurable business results. I prioritize clear communication, thoughtful strategy, and collaborative leadership to empower teams and bring ideas to life.
I believe that a well-supported, cohesive team can achieve extraordinary outcomes, and I find purpose in mentoring designers and fostering an environment where creativity and growth thrive side by side.
Outside of work, I love “city hiking”—wandering through city streets to observe the small details that inspire fresh perspectives and spark new ideas.
SPECIALTY HIGHLIGHTS:
Graphic & Motion Design: Social and editorial content, paid advertising, email marketing, video graphics, presentation templates, merchandise packaging, web design
Art Direction: Photoshoots (talent, product), brand guidelines, UX/UI design, logo and iconography systems, brand events, podcast branding
Additional Creative Skills: Illustration, retouching, photography, videography, animation
Brand Strategy: Social media marketing, editorial and content marketing, partnership and B2B campaigns, lifecycle marketing