Hi! My name is Haobin.

Haobin Ye | Art Director & Multidisciplinary Designer

I’m an Art Director and multidisciplinary designer with 9+ years of experience shaping brand storytelling and consumer experiences across digital media, editorial publishing, and tech-driven brands in fashion, beauty, wellness, and entertainment.

I’ve partnered with leading content publishers, innovative startups, and global clients to craft brand identities, marketing campaigns, and product experiences. My work spans art direction for photoshoots and live events, as well as design for social media, editorial platforms, web, and CRM channels.

I excel at leading creative projects from concept to execution, producing design solutions that engage audiences and deliver measurable business impact. I bring cross-functional collaboration, strategic thinking, and hands-on leadership to empower teams, streamline processes, and elevate creative output.

 I’m passionate about mentoring designers and fostering environments where creativity, growth, and innovation thrive. Outside of work, I explore the city through “city hiking,” finding inspiration in the small details that spark new perspectives.

Specialties

• Graphic Design: Social & editorial content, paid advertising, email marketing, video graphics, presentation templates, merchandise packaging, web design

• Art Direction: Photoshoots (talent & product), brand guidelines, UX/UI design, logo & iconography systems, brand events, podcast branding

• Creative Skills: Illustration, retouching, photography, videography, animation

• Brand Strategy: Social media marketing, editorial & content marketing, partnership & B2B campaigns, lifecycle marketing